Target tracker
Daily, weekly and monthly performance.
Real demand pace
Where to focus
Zone progress
Segment progress
Operational and financial pulse
Zone demand and promo budget
Targets follow the selected day, week or month.
Zone scorecard
User segment performance
Monthly user counts come from the monthly report, not summed daily counts.
Segment scorecard
Registration and activation funnel
Registered and activated, first trip, and new registered are source-reported daily counts. These are separate cohorts or events; dividing one by another is not a cohort conversion rate.
“Never Completed” is included in actual platform demand but has no segment allocation in the target workbook. Unserved users are source-reported; monthly counts use the monthly report.
Campus traffic
Campus targets follow the selected month when configured.
University scorecard
Monthly completed-trip allocations are authoritative. Per-weekday and per-weekend values are reference benchmarks unless the month plan defines exact active campus dates.
Attention list
Freshness, demand gap, segment gaps and budget risks.
Alert logic
Demand gap: below 95% of elapsed target. Budget risk: promo spend exceeds elapsed allocation by over 10%. Completion watch: below 75% of total requests. Performance alerts evaluate the selected month only when it has a configured plan and fresh live data. Today's elapsed target assumes an even 24-hour distribution; completed past days use full-day targets. A late or failed source is reported separately.